Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national.
Now it’s the middle of 2017. Does freshness still play a significant role in how Google ranks search results?
To find out, I decided to conduct a small experiment on a blog. Specifically, I wanted to see if my test could answer the following questions:
- If you update a blog post’s date, will it receive a boost in the search engine results pages (SERPs)?
- Can you fake freshness?
- Do you have to make changes to the content?
- If there is a boost present, how long does it last?
Content is the new advertising.
According to Sprout Worth, over half of the most effective content marketers put out new content types for their readers at least several times a week, if not every single day. And, 70% of KISSmetric’s traffic is primarily from in-depth original content that sits on the search engines top results pages. The best content will always win when it comes to being in the marketing mix.
According to Hubspot, companies that blog have 97% more inbound links. But, you already know blogging is valuable, which is why you already have one.
But, if no one visits your blog article, how are you going to generate those links, or even more traffic or sales?
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.
14 May What is a Citation for SEO?
One of the questions we are most commonly asked at Bowler Hat is what is a citation, how does that work for SEO and more importantly how does that help local and small businesses improve their traffic from search engines?