Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are thesebusinesses ranking?”
So the problem tends to be that most keyword research tools, and this includes things like the Google AdWords Tool, it includes Moz’s Keyword Explorer, or KeywordTool.io, or Übersuggest, or anybody you want to use, most of them are relying on volume data.
In local search success, one thing is clear:
The days of getting in the 3-pack and having a one-trick pony strategy are over. Every business wants to get the free traffic from Google’s local results, but the chances are getting harder everyday. Not only are you fighting against all of your competitors trying to get the same rankings, but now you’re also fighting against even more ads.
These tips will help you maximize the value of each blog post that you write.
Since I know this is a very valuable resource, I suggest bookmarking this page or using this guide to create a customized checklist for you.
Having said that, here are the 11 things to do after you publish your blog post.
For some business owners, email marketing may seem archaic. With the prevalence of social media and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you to have an email.
With so many social networks out there, have you ever wondered which social media channels should you focus on? I mean there’s Facebook, Twitter, YouTube, Instagram, Periscope, SnapChat, etc etc.
So how do you figure out which one is the best for your business? What’s the next big thing that you should focus on?
There are thousands of places where a citation – a mention of your business name and address, phone number or website – can be built for your local business. Every local business should focus on building a strong core of citations that not only broadens the visibility of the business but also strengthen search engines’ “trust” in the validity of the business’s existence. High-quality, authoritative citations are also viewed by experts as the #1 ranking factor in competitive local search markets.
Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on the local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website.
One of the questions we are most commonly asked at Bowler Hat is what is a citation, how does that work for SEO and more importantly how does that help local and small businesses improve their traffic from search engines?
Starting to build links for a new site is a lot like climbing a mountain.
You’re starting from ground zero with a lot of enthusiasm, but when you realize you have to climb for days to get anywhere, that enthusiasm often turns to the feeling of being overwhelmed.
