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Multilingual SEO: Translation and Marketing Guide

There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach.

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national.

Case Study: Can You Fake Blog Post Freshness?

Over the years, you’ve certainly read something about how Google loves fresh content. Perhaps you’ve read that sometimes it takes its love of freshness too far.

Now it’s the middle of 2017. Does freshness still play a significant role in how Google ranks search results?

To find out, I decided to conduct a small experiment on a blog. Specifically, I wanted to see if my test could answer the following questions:

  1. If you update a blog post’s date, will it receive a boost in the search engine results pages (SERPs)?
  2. Can you fake freshness?
  3. Do you have to make changes to the content?
  4. If there is a boost present, how long does it last?

SEO Made Simple: A Step-by-Step Guide

Guess how many blog posts are published each day.

Any ideas?

Over 2 million.

That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is.

How To Create Better Content For Your Customers

Hand writing Content crossword concept with white chalk on a blackboard.

Content is the new advertising.

According to Sprout Worth, over half of the most effective content marketers put out new content types for their readers at least several times a week, if not every single day. And, 70% of KISSmetric’s traffic is primarily from in-depth original content that sits on the search engines top results pages. The best content will always win when it comes to being in the marketing mix.

How to Build High Quality Backlinks in a Scalable Way

Old steam locomotive, vintage train.

All links are created equal, right?

They’re not! Link building used to be simple: you would go out there, write a bunch of articles, submit them to an article submission site and get an external link back to your site.

7 Proven Strategies to Increase Your Blog’s Traffic by 206%

According to Hubspot, companies that blog have 97% more inbound links. But, you already know blogging is valuable, which is why you already have one.

But, if no one visits your blog article, how are you going to generate those links, or even more traffic or sales?

What is Domain Authority and Page Authority?

Domain Authority


Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.

10 Tools That Will Get You More Backlink

Success business concept. People climbed on top of the stairs. 3d render

Do you have an SEO strategy for pushing your website to the top of the search engines?

In addition to creating high quality content, it’s imperative to focus some time and energy on a savvy link building strategy.

On the plus side, the more content that you create, the greater chance there is that you will naturally receive incoming links. Conversely, there is no guarantee that this will generate the results that you are chasing.

4 Effective Ways to Build Backlinks for a Brand New Site

The word "SEO" written in dirty vintage letterpress type on a aged wooden background.

Starting to build links for a new site is a lot like climbing a mountain.

You’re starting from ground zero with a lot of enthusiasm, but when you realize you have to climb for days to get anywhere, that enthusiasm often turns to the feeling of being overwhelmed.

What is a Citation for SEO?

What is a Citation for SEO?

One of the questions we are most commonly asked at Bowler Hat is what is a citation, how does that work for SEO and more importantly how does that help local and small businesses improve their traffic from search engines?

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How To Create Better Content For Your Customers

Content is the new advertising.According to Sprout Worth, over half of the most effective content marketers put out new content types for their readers...